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Seth Godin Books In Order

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Publication Order of Non-Fiction Books

Business Rules of Thumb (With: Chip Conley) (1987)Description / Buy at Amazon
Ultra Secrets of Game Boy Secrets (1991)Description / Buy at Amazon
Quick Lit (1992)Description / Buy at Amazon
The 1996 Information Please Business Almanac & Sourcebook (1993)Description / Buy at Amazon
Smiley Dictionary: Cool Things to Do with Your Keyboard (1993)Description / Buy at Amazon
Video Renter's Bible: What to Rent Tonight (1993)Description / Buy at Amazon
Foolproof Lotus 123 (1993)Description / Buy at Amazon
Foolproof DOS (1993)Description / Buy at Amazon
Foolproof Wordperfect (1993)Description / Buy at Amazon
Foolproof Windows (1993)Description / Buy at Amazon
Point and Click Investor (1994)Description / Buy at Amazon
E-mail Addresses of the Rich & Famous (1994)Description / Buy at Amazon
The Executive's Yellow Pages (1995)Description / Buy at Amazon
Best of the Net (1995)Description / Buy at Amazon
Emarketing (1995)Description / Buy at Amazon
Wisdom, Inc.: 30 Business Virtues That Turn Ordinary People into Extraordinary Leaders (1995)Description / Buy at Amazon
Point and Click Jobfinder: How to Get a Great Job Online (1996)Description / Buy at Amazon
The Traveler's Yellow Pages (1996)Description / Buy at Amazon
Presenting Digital Cash (1996)Description / Buy at Amazon
Official Rules of Life (1996)Description / Buy at Amazon
Point & Click Business Builder (1996)Description / Buy at Amazon
If You're Clueless About Retirement Planning and Want to Know More (1997)Description / Buy at Amazon
If You're Clueless about Mutual Funds (1997)Description / Buy at Amazon
If You're Clueless about Insurance and Want to Know More (1997)Description / Buy at Amazon
Bartender's Guide (1997)Description / Buy at Amazon
If You're Clueless About Saving Money and Want to Know More (1997)Description / Buy at Amazon
The Best of New York (1997)Description / Buy at Amazon
Rules of the Game of Football (1997)Description / Buy at Amazon
Technophobe: The Unabomber Years (With: Jack Levin) (1997)Description / Buy at Amazon
The America Online Insider's Guide to Finding Information Online (1997)Description / Buy at Amazon
Poker: Over 25 Games and Variations, Plus Tips, Strategy, and More (1997)Description / Buy at Amazon
Emergency! (1997)Description / Buy at Amazon
If You're Clueless about Accounting and Finance (With: Paul Lim) (1998)Description / Buy at Amazon
You've Got Pictures!: AOL's Guide To Digital Imaging (1998)Description / Buy at Amazon
If You're Clueless About Getting a Great Job and Want to Know More (With: Beth Burns) (1998)Description / Buy at Amazon
The Totally-Terrific $10,000 Trivia Challenge (1998)Description / Buy at Amazon
The Bootstrapper's Bible: How to Start and Build a Business with a Great Idea andNo Money (1998)Description / Buy at Amazon
If You're Clueless about Selling: And Want to Know More (1998)Description / Buy at Amazon
New Moon: Sports (1999)Description / Buy at Amazon
Online Auctions for Yahoos Making Money and Having Fun on Yahoo! Auctions (1999)Description / Buy at Amazon
Unleashing the Ideavirus: Stop Marketing AT People! Turn Your Ideas into Epidemics by Helping Your Customers Do the Marketing thing for You. (2000)Description / Buy at Amazon
The Fat-Calorie-Sodium Counter (2000)Description / Buy at Amazon
The Kitchen Counter (2000)Description / Buy at Amazon
Getting Around New York (2000)Description / Buy at Amazon
The Essential Traveler (2000)Description / Buy at Amazon
The Pocket Almanac (2000)Description / Buy at Amazon
Internet Road Map (2000)Description / Buy at Amazon
The Glove Compartment Guide (2000)Description / Buy at Amazon
The Backyard Gardener (2000)Description / Buy at Amazon
The Wine Guide (2000)Description / Buy at Amazon
Rules of the Game of Golf (2000)Description / Buy at Amazon
Eating in New York (2000)Description / Buy at Amazon
The Desk Almanac (2000)Description / Buy at Amazon
Windows 95 (2000)Description / Buy at Amazon
The Big Red Fez: How to Make Any Web Site Better (2002)Description / Buy at Amazon
Survival Is Not Enough: Why Smart Companies Abandon Worry and Embrace Change (2002)Description / Buy at Amazon
Purple Cow: Transform Your Business by Being Remarkable (2003)Description / Buy at Amazon
Free Prize Inside!: The Next Big Marketing Idea (2004)Description / Buy at Amazon
Everyone's an Expert (2005)Description / Buy at Amazon
The Big Moo: Stop Trying to Be Perfect and Start Being Remarkable (2005)Description / Buy at Amazon
Small Is the New Big: And 183 Other Riffs, Rants, and Remarkable Business Ideas (2006)Description / Buy at Amazon
The Dip: A Little Book That Teaches You When to Quit (2007)Description / Buy at Amazon
Meatball Sundae: Is Your Marketing Out of Sync? (2007)Description / Buy at Amazon
Tribes: We Need You to Lead Us (2008)Description / Buy at Amazon
Making Money On The Web (2009)Description / Buy at Amazon
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All (2009)Description / Buy at Amazon
Linchpin: Are You Indispensable? (2010)Description / Buy at Amazon
Graceful (2010)Description / Buy at Amazon
We Are All Weird: The Myth of Mass and The End of Compliance (2011)Description / Buy at Amazon
Poke the Box (2011)Description / Buy at Amazon
The Icarus Deception: How High Will You Fly? (2012)Description / Buy at Amazon
This Might Work: Collected Writings (2012)Description / Buy at Amazon
V is for Vulnerable: An Alphabet for People Who Want to Make a Difference (2012)Description / Buy at Amazon
Whatcha Gonna Do With That Duck?: And Other Provocations, 2006-2012 (2012)Description / Buy at Amazon
Permission Marketing: Turning Strangers Into Friends And Friends Into Customers (2014)Description / Buy at Amazon
What To Do When It's Your Turn (2014)Description / Buy at Amazon
Leap First: Creating Work That Matters (2015)Description / Buy at Amazon
This Is Marketing: You Can't Be Seen Until You Learn to See (2018)Description / Buy at Amazon
The Practice: Shipping Creative Work (2020)Description / Buy at Amazon
The Song of Significance (2023)Description / Buy at Amazon

Publication Order of Anthologies

The Library Book(2012)Description / Buy at Amazon

Seth Godin describes himself as a teacher who engages in many projects too. For more than three decades, he has been involved in trying to make the lights turn, teach people and inspire them to level up. He has been blogging daily for more than ten years and has spent much of his professional life as a writer.

Over the years, Seth has published more than 20 bestselling novels that have since been translated into more than 40 languages. Diving deep into concepts, these are works that have stood the test of time and proved timeless.
Along the way, he has taken many detours and worked on all manner of interesting projects to entertain and inspire his audience.

In 2015 he founded altMBA a life-changing 30-day workshop that he believes will change the lives of any students that take it. The workshop is now part of a B corporation named “Akimbo” that is focused on coming up with new ways to learn.
Since he started publishing marketing courses, he has taught more than 60,000 students on Udemy and in his most popular workshop “The Marketing Seminar.”

Seth’s path to becoming a speaker, author, and entrepreneur started a long time ago. As a fourteen-year-old, he started reading his father’s copies of “Forbes” magazine and started his first little business. It was then that he discovered that many people made a living doing what he has become known for.

Still, nothing came easy as he would get distracted multiple times along the way. He ran all manner of businesses while he was studying at Tufts including a bagel business, a snack bar, a birthday cake delivery business, a ticket bureau, a concert promotion business, and a travel agency.

The experience got him into Stanford Business even without any credentials, as the youngest person in the class. But he turned out to be bad at business school as he was terrible at building spreadsheets, even if he could perfectly answer the conceptual stuff.
He would then work for a startup software company got married and moved to New York to start his own company. However, he would experience failure after failure for more than a decade until he had his first success with an online direct marketing company that he eventually sold to Yahoo.

Seth Godin has now made a name for himself as a public speaker, entrepreneur, and author. He has penned more than 18 novels and has been known for years as a marketing consultant.

Seth is known for his unconventional takes on marketing such as letting customers know what you intend to do before they do it. He also takes the view that marketing needs to be taken from an ethics rather than a sales perspective.
He usually writes and prepares his presentations and books to educate since he has years of expertise in marketing. Over the years, he has penned more than 18 books most of which have gone on to become bestsellers.

Seth currently runs several blogs and websites such as and He is also the host for the “Startup School,” a Youtube channel where he interviews entrepreneurs that successfully started their own businesses. Seth also hosts the “This Week in Startups” podcast.

“Purple Cow” by Seth Godin asks how come the likes of Hard Candy, Starbucks, Zespri, JetBlue, Kensington, Krispy Kreme, Dutchboy, and Apple achieve spectacular growth while other legacy brands keep failing and going out of business.

Godin asserts that the tactics marketers have been using such as publicity, promotion, and pricing are outdated. As such, marketers need to add to their arsenal the “Purple Cow.” The normal cows are boring after a while and hence the purple cow is something unbelievable, counterintuitive, exciting, and phenomenal.

Every day consumers have to deal with boring stuff which Seth calls brown cows. However, they cannot forget a Purple Cow but this is not a marketing function that anyone can just slap onto a service or product. A Purple Cow needs to be built right in and inherent to the product or service and if it’s not, nothing can be done about it.

In this work, Godin urges his readers to put a “Purple Cow” in everything they do so that they can become noticeable to their potential clients. It is a great manifesto that marketers can use to help come up with products that are worth taking to the market.

Seth Godin’s novel “Tribes” describes tribes as any group of people small or large that are connected to an idea, leader, or one another.

For millennia, people have been seeking to create tribes as they sought out musical, religious, political, ethnic, and economic groupings. However, the advent of the internet has gotten rid of barriers of time, cost, and geography.

Tribes have become bigger due to social networking sites and blogs. They have also resulted in the birth of new tribes of as few as ten or as many as millions who care about a political campaign, new ways to fight climate change, and those that care about their new iPhones.
The major question is who is going to lead these groups given that the web does some amazing things but it cannot lead. Godin asserts that it is up to ordinary people that are passionate about something to lead tribes.

He asserts that people that ignore the opportunity for leadership could turn into sheepwalkers who fight the hardest to protect the status quo. Those who take the opportunity will come to lead readers, employees, hobbyists, customers, believers, and investors in easier ways than you could think possible.

In “Linchpin,” Seth Godin writes about the characteristics and qualities of linchpins. He says these are the go-to people that always seem indispensable and essential at their job.

The author asserts that every workplace used to have two teams: labor and management but now we have to confront the fact that there are exceptional people that create order out of chaos, invent, make things happen, and connect others whom he calls linchpins.
According to Godin, managers have the capacity to develop linchpins among their employees. Similarly, employees have the ability to develop themselves and become linchpins. He asserts that anyone that needs to survive in the workplace needs to become a linchpin as the days of just being one cog in the wheel are long gone.

For Seth, one of the best ways to get ahead in the modern world is to transform oneself into a linchpin. After all, it is the indispensable people who survive layoffs and get the perks and bonuses others do not.

Book Series In Order » Authors » Seth Godin

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